FOR ONE ALBUQUERQUE COMPANY, THE BIG PLAY IN SUNDAY'S SUPER BOWL ADDS UP TO BIG MONEY FOR ITS CUSTOMERS. WHEN BALTIMORE'S JACOBI JONES RAN THE SECOND HALF KICK-OFF BACK FOR A TOUCHDOWN, IT WAS THE PAYOFF PLAY FOR SOME OF THOSE CUSTOMERS OF BAILLO'S ELECTRONICS. THE COMPANY WAS RUNNING TWO PROMOTIONS, ONE PROMISING TO REBATE THE T-V PURCHASE PRICES IF AN OPENING HALF KICKOFF WAS RETURNED FOR A T-D.

JEFF BAILLO TELLS US WHEN THE PLAY HAPPENED, HE THOUGHT IT MEANT A LOT OF MONEY ON THE LINE FOR HIS CUSTOMERS.

SO WILL THE COMPANY DO A SIMILAR PROMOTION AGAIN. HE SAYS THEY'RE INSURED, BUT PLAN TO BE MORE FULLY INSURED FOR THE NEXT PROMOTION. THE PRICE TAG FOR BAILLO'S FOR IT'S TWO CONTESTS....114-THOUSAND DOLLARS.